Peer Duel, Compound With AI

Broadcom vs NVIDIA: who wins the next decade?

AI data-centre semiconductors. AVGO / NVDA. Run 14 September 2026. Built from Broadcom 10-K FY2023 to FY2025 and 10-Q filings through fiscal Q3 2026, NVIDIA 10-K FY2024 to FY2026 and 10-Q filings through fiscal Q2 2027, both companies' most recent earnings calls, and cited third-party research. Events swept through 14 September 2026; most recent event checked: NVIDIA's acquisition of Hugging Face for $12.93bn, announced 3 September 2026, and Broadcom's fiscal Q3 2026 results and new fiscal 2028 AI revenue target, 2 September 2026. Figures in USD; both companies report in USD, so no FX conversion applies. Not a valuation and not a recommendation.

Broadcom (AVGO)NVIDIA (NVDA)
The Call
NVIDIA is the stronger business for the next five to ten years, and the margin is not narrow.
It owns the architecture its customers build on, its customer concentration is falling while Broadcom's is rising, and on both companies' own forward guidance it adds roughly four dollars of revenue for every one Broadcom adds, from a base already three times larger.
1
NVIDIA guides fiscal 2028 revenue growth of approximately 70% and calls the number supply-constrained; Broadcom guides fiscal 2027 AI revenue of $115bn. Over the comparable window NVIDIA grows faster from a base 3.8 times larger (both companies' Q3 and Q2 calls, September and August 2026).
2
Broadcom's largest channel customer went from 29% to 42% of net revenue in a year; NVIDIA's largest direct customer went from 22% of fiscal 2026 revenue to 16% in fiscal Q2 2027 (AVGO FY2026 Q2 10-Q; NVDA FY2026 10-K and FY2027 Q2 10-Q).
3
The 21.9-point reported EBIT margin gap is almost entirely purchase accounting and equity compensation. Strip both and the cost engines are effectively tied, which means cost decides nothing here and power decides everything.
Growth profile
NVIDIA, clear
Margin conversion
NVIDIA, narrow
Resilience
NVIDIA breaks last, narrow
The three answers, argued below. Left lean favours Broadcom, right lean favours NVIDIA; marker position shows how decisive. Resilience reads NVIDIA narrowly because Broadcom breaks first but NVIDIA breaks deeper.

The Three Answers

1. Who has the stronger growth profile, by product and geography?
NVIDIA, clear

Broadcom's trailing rate is faster, and that is a base effect rather than a mechanism. AI semiconductor revenue grew 221% year on year to $16.7bn in fiscal Q3 2026 against NVIDIA data-centre growth of 117% to $89.0bn, but the forward guidance both managements have put on the record reverses the ranking. Broadcom guides AI revenue of $115bn in fiscal 2027 and $230bn in fiscal 2028; adding infrastructure software and non-AI silicon at current trajectories puts total fiscal 2027 revenue near $168bn against roughly $106bn in fiscal 2026. NVIDIA guides fiscal Q3 2027 revenue of $108bn and fiscal 2028 growth of approximately 70%, and describes that number as supply-constrained rather than demand-limited (Broadcom Q3 FY2026 call, 2 September 2026; NVIDIA Q2 FY2027 call, 26 August 2026).

The structural driver is buyer breadth. NVIDIA's three carrying cells are hyperscale ($49bn in the quarter, up 13% sequentially), the block management calls ACIE covering neoclouds, sovereigns, enterprises and industrial ($40bn, up 138% year on year, guided toward roughly half of data-centre revenue), and networking (record quarter, up 18% sequentially, Spectrum-X Ethernet up 2.6 times). Each is a separate demand pool with a separate failure mode. Broadcom's carrying cells are four named programmes: Google TPU, Anthropic, OpenAI's Jalapeño and Meta's MTIA, expressed by management as gigawatt commitments rather than as contracts. The one genuinely uncorrelated engine in this duel belongs to Broadcom, and it is not silicon: infrastructure software at $8.8bn a quarter, 94% gross margin and 15% ARR growth.

100 190 Both indexed to 100 NVIDIA 218 Broadcom 197 May 25 Aug 25 Nov 25 Feb 26 May 26 Aug 26
Quarterly total revenue indexed to 100 at the quarter ending May 2025. Broadcom: $15,004m, $15,952m, $18,015m, $19,311m, $22,187m, $29,591m (AVGO 10-Q filings FY2025 Q2 to FY2026 Q2, FY2025 10-K, and Form 10-Q for the quarter ended 2 August 2026, accession 0001730168-26-000080). NVIDIA: $44,062m, $46,743m, $57,006m, $68,127m, $81,616m, $96,221m (NVDA FY2026 10-K and 10-Q filings through the quarter ended 26 July 2026). NVIDIA's fiscal quarters end roughly one month earlier than Broadcom's; tick labels use Broadcom's period ends. NVIDIA's line sits above Broadcom's throughout, which is the point: the faster percentage grower over the window is the larger company.
2. Who converts that growth into superior margins?
NVIDIA, narrow, and the reported gap is mostly not real

The as-reported three-year averages show a 21.9-point EBIT margin gap. Almost all of it is accounting, not operations. Broadcom's cost of revenue carries VMware purchase-accounting amortisation worth 9.1%, 18.0% and 12.6% of revenue in fiscal 2023 to 2025 against NVIDIA's 0.2%; strip it and Broadcom's gross margin averages 75.3% against NVIDIA's 72.9%, so Broadcom is 2.4 points ahead rather than 6.3 points behind, and the EBIT gap narrows to 8.7 points. Strip equity compensation as well, which runs at 9.7% of revenue at Broadcom against 4.1% at NVIDIA on the same three-year basis, and the two run at 60.0% and 63.1% operating margin. The cost engines are effectively tied. Neither company wins this duel on efficiency.

What separates them forward is pass-through, not cost. Both face the same memory-price shock. NVIDIA has announced executed price increases effective fiscal Q1 2028 and guides a 71% to 72% gross margin trough recovering to 72% to 73%. Broadcom is absorbing the same shock as mix: gross margin guided to approximately 73% for fiscal Q4 2026 against 78% a year earlier, attributed by its CFO to the increasing mix of XPUs with their increasing memory content. One company reprices and the other dilutes, because one sets list price to a queue of allocated buyers and the other negotiates inside a customer's co-development contract.

Gross margin as reported AVGO 66.6 NVDA 72.9 6.3 pts to NVDA Gross margin ex purchase accounting AVGO 75.3 NVDA 72.9 2.4 pts to AVGO EBIT margin as reported AVGO 37.1 NVDA 59.0 21.9 pts to NVDA EBIT margin ex purchase accounting and ex stock compensation AVGO 60.0 NVDA 63.1 3.1 pts to NVDA 30% 80%
Three-year averages, percent of revenue. Broadcom fiscal 2023 to 2025 (10-K filed 18 December 2025); NVIDIA fiscal 2024 to 2026 (10-K filed 25 February 2026). Adjustments: acquisition-related intangible amortisation added back from both cost of revenue and operating expenses (Broadcom $3,247m, $9,267m, $8,062m per the 10-K segment note; NVIDIA's equivalent is immaterial at $527m in fiscal 2026); stock-based compensation added back from the cash-flow statements (Broadcom $2,171m, $5,741m, $7,568m; NVIDIA $3,549m, $4,737m, $6,386m). Both adjustments are real costs to shareholders; the point of the exhibit is that they are structural differences in how the two businesses were assembled and paid for, not differences in how efficiently they operate.
3. Where do the vulnerabilities sit if the tide turns?
Broadcom breaks first NVIDIA breaks deeper

Broadcom's one exposure is design ownership. Fifty-six percent of revenue is AI silicon built to four customers' architectures, sold through a channel in which one distributor accounts for 42% of net revenue, up from 29% a year earlier, with the top five end customers at roughly 45% (AVGO fiscal 2026 Q2 10-Q). Broadcom owns none of those designs. The customer can re-tender the next generation, and press reporting from 20 August 2026 describes Marvell winning Google TPU design work and AMD reportedly engaged on a later generation, with MediaTek already holding TPU v8. Management did not address multi-sourcing on the 2 September 2026 call. This trigger is a single engineering decision at a single customer and can land in any quarter.

NVIDIA's one exposure is that it is financing its own demand. Non-marketable equity securities rose from $3.4bn to $22.3bn during fiscal 2026, management expects AI labs leveraging NVIDIA's balance sheet to contribute roughly a quarter of next year's business, and the balance sheet carries $95.2bn of inventory purchase and long-term supply and capacity obligations, flagged as a critical audit matter in the fiscal 2026 10-K, against $32bn of inventory at fiscal Q2 2027. If frontier-lab funding tightens, NVIDIA impairs the equity and strands the inventory in the same quarter. It has already demonstrated the mechanism at smaller scale with a $4.5bn H20 write-down in fiscal Q1 2026.

Broadcom breaks first because its failure mode is idiosyncratic, customer-specific and by external accounts already in motion, while NVIDIA's requires the entire AI capital-expenditure cycle to turn. NVIDIA breaks deeper because when that happens it absorbs the loss on three lines at once: revenue, inventory and investments.

Segment-Geography Scorecard

These are the cells that carry roughly 80% of the combined economics. Every score is argued in the tabs below, and the scores are not summed, because adding a software cell to a China cell manufactures precision that does not exist.

Cell (product and region, end-demand basis)AVGONVDAWhy, one clause, sourced
AI accelerators, US hyperscalers and AI labs 4 5 AVGO: six XPU programmes and roughly 60% of custom-ASIC design-partner share (Counterpoint, 26 Jan 2026, estimate), but the customer owns the design and is re-tendering it. NVDA: $89.0bn data-centre quarter with purchase orders from every major hyperscaler, AI cloud and system OEM before Vera Rubin reached volume (Q2 FY2027 call).
AI and data-centre networking, US hyperscalers and AI labs 4 4 AVGO: merchant-silicon leader, first to market with the 100Tb Tomahawk 6 and Tomahawk 7 at 200Tbps taped out, plus its own EML, VCSEL and laser fabs (Q3 FY2026 call; FY2025 10-K). NVDA: number two in AI back-end Ethernet switching (Dell'Oro, 3 Sep 2026, estimate), Spectrum-X up 2.6 times, and NVLink uncontested in scale-up. A genuine split by layer.
AI data centre, sovereign, neocloud and enterprise 1 5 AVGO: these buyers do not design custom silicon, so Broadcom reaches them only through merchant networking components sold to someone else's system. NVDA: ACIE revenue of $40.0bn, up 138% year on year, guided toward roughly half of data-centre revenue (Q2 FY2027 call).
AI data centre, China 3 1 AVGO: $11.2bn of fiscal 2025 revenue on a ship-to basis, largely non-AI, with no export-control event found in the sweep window (FY2025 10-K). NVDA: China revenue fell from $25.0bn to $19.7bn between fiscal 2025 and 2026, and management assumes no China data-centre compute revenue in its outlook (FY2026 10-K; Q2 FY2027 call).
Legacy and consumer silicon, global 2 4 AVGO: non-AI semiconductors of $4.2bn, up 5% year on year and flat sequentially, held by legacy sockets in broadband, wireless and server storage (Q3 FY2026 call). NVDA: Graphics $7.9bn, up 46%, riding the same Blackwell architecture as the data-centre line (FY2027 Q2 10-Q).
Infrastructure software, Americas and EMEA enterprise 5 0 AVGO: $8.8bn a quarter at 94% gross margin and roughly 84% operating margin with ARR up 15%, and pricing power strong enough to attract an EU antitrust complaint from CISPE on 23 Mar 2026. NVDA: no reported software revenue line; CUDA is a stronger lock-in but is monetised inside the hardware price, so it produces nothing that survives a hardware pause.
How to read the scores: 5 dominant in the cell and compounding 4 advantaged and gaining share 3 holds position; grows with the market 2 subscale or stagnant; holds only by legacy 1 weak and losing share, or exiting 0 no meaningful presence

Scores are anchored to the exhibits in the three tabs and are per cell, never summed. Geographic basis caveat: Broadcom reports revenue by ship-to or delivery location, with title for most products transferring in Penang, Malaysia; NVIDIA reports by customer headquarters. Both state that a substantial share of Asian-billed revenue serves US and European end demand, so the cells above are scored on end demand rather than on the reported regional split.

Broadcom sells three businesses; NVIDIA sells one. That single structural fact explains most of what the cell table shows.

Before any number: the two companies report geography on opposite bases, and the difference is not cosmetic. Broadcom discloses revenue by ship-to or delivery location, and title for most products transfers in Penang, Malaysia, which pushes revenue into Asia Pacific. NVIDIA discloses revenue by customer headquarters, recast in fiscal Q3 2026 from a prior basis, which pushes revenue into the United States. Both companies say so themselves: Broadcom writes that a substantial portion of product shipped to China ends up in devices its end customers sell in the United States and Europe, and NVIDIA estimates that 76% of data-centre revenue from Taiwan-headquartered customers was attributed to end customers in the United States and Europe. The reported regional splits below are therefore shown as reported with the basis labelled, and every judgement in this page is made on end demand, where the two look nearly identical: US hyperscalers and AI labs.

Segment labels are normalised as follows. Broadcom's AI semiconductor revenue, disclosed on calls inside the semiconductor solutions segment, maps to NVIDIA's Data Center inside Compute and Networking. Broadcom's non-AI semiconductors map to NVIDIA's Graphics plus Automotive plus OEM. Broadcom's infrastructure software segment has no NVIDIA counterpart and is marked ND on that side rather than forced into a comparison.

Broadcom, H1 FY2026 NVIDIA, H1 FY2027 4.4 +14% 113.4 +111% AI and compute silicon, Americas-billed 24.9 +66% 35.7 +136% AI and compute silicon, Asia-billed ND 15.0 +52% Consumer and workstation graphics ND 11.4 -9% Compute silicon, China-billed 5.9 +8% no presence Infrastructure software, Americas 6.3 +12% 2.4 +27% All other cells Revenue, $bn, matched half-years. Faded bars are inferred cells.
Broadcom: two fiscal quarters ended 3 May 2026, revenue disaggregated by type and region, fiscal 2026 Q2 10-Q Note 2 (products and subscriptions by Americas, Asia Pacific, EMEA). NVIDIA: six months ended 26 July 2026, fiscal 2027 Q2 10-Q segment and geographic tables. NVIDIA publishes no segment-by-geography cross-tab, so its Compute and Networking cells apply the disclosed consolidated geographic mix to the segment and are shown faded and marked inferred; Compute and Networking is 91.6% of revenue, which bounds the approximation error at the Graphics remainder. Growth rates are year on year: Broadcom cell growth from the same 10-Q comparatives, NVIDIA growth from the disclosed geographic totals. Broadcom's regional basis is ship-to or delivery location, NVIDIA's is customer headquarters, so the Americas and Asia rows are not directly comparable and the split between them is a channel artefact, not an end-demand one.

The cells that matter

Normalised cellAVGO rev, % of totalAVGO y/yNVDA rev, % of totalNVDA y/yLeader and why
AI data-centre silicon and systems$16.7bn, 56%+221%$89.0bn, 92%+117%NVDA on scale, 5.3 times larger; AVGO on rate of change
of which acceleratorsapprox. $12.2bn (inferred: 73% of AI revenue)units up 3.5xND, not splitNDNVDA, with AVGO closing
of which AI networkingapprox. $4.5bn (inferred: 27% of AI revenue)over +150%record quarter, +18% q/q; $8.2bn in Q3 FY2026+162% in Q3 FY2026NVDA on systems revenue, AVGO on merchant switch silicon
Non-AI and consumer silicon$4.2bn, 14%+5%$7.9bn, 8%+46%NVDA, whose legacy line still grows; AVGO's is flat
Infrastructure software$8.8bn, 30%, ARR +15%+29%ND, no software segmentNDAVGO, uncontested
Total$29.6bn+86%$96.2bn+106%NVDA

Broadcom figures: fiscal Q3 2026, quarter ended 2 August 2026 (Q3 FY2026 earnings call, 2 September 2026, and Form 10-Q, accession 0001730168-26-000080). NVIDIA figures: fiscal Q2 2027, quarter ended 26 July 2026 (Q2 FY2027 earnings call, 26 August 2026, and 10-Q). Broadcom's XPU and networking split is management commentary on the call only and appears in no filing, hence inferred.

Insight: Broadcom's revenue is three real businesses, AI silicon at 56%, software at 30% and legacy silicon at 14%, while NVIDIA's is one at 92%; NVIDIA is both larger and faster in the shared cell, but Broadcom holds a 94%-gross-margin software annuity for which NVIDIA has no counterpart. Implication: in the up-cycle NVIDIA compounds harder, and in a pause Broadcom keeps $8.8bn a quarter of subscription revenue that does not stop. KPI: Broadcom infrastructure-software ARR growth, 15% year on year at Q3 FY2026, staying above 10% through fiscal 2027; below that the ballast argument weakens. Sources: both companies' latest earnings calls and 10-Q filings.

Segment growth engines

Accelerators. Broadcom grows by adding named programmes, not by taking share in an open market: six XPU customers at Q3 FY2026, with Google's TPU Ironwood v7 and v8i, Anthropic, OpenAI's Jalapeño and Meta's MTIA named on the call. Management expressed the forward book in gigawatts rather than revenue: Anthropic at 1GW in 2026, 5GW in 2027 and line of sight to an incremental 10GW in 2028; OpenAI at 1.3GW in 2027 and over 5GW in 2028; Meta at roughly 3GW through 2028. NVIDIA grows by selling one platform to every buyer at once, with hyperscale at $49bn and ACIE at $40bn in the same quarter. The cost of growing differs by an order of magnitude: NVIDIA carries $95.2bn of purchase and capacity obligations to hold its position, while Broadcom spent $623m of capital expenditure in all of fiscal 2025.

Insight: Broadcom's growth is contractual and concentrated; NVIDIA's is market-wide and diversified. Implication: Broadcom's forward numbers can be underwritten programme by programme, which also means they can die programme by programme; NVIDIA's cannot be underwritten that way but equally cannot be killed by one customer decision. KPI: whether Broadcom's six XPU customers become seven at material volume by end-fiscal-2027, and whether NVIDIA's ACIE share of data-centre revenue holds above 40%. Sources: AVGO Q3 FY2026 call; NVDA Q2 FY2027 call; NVDA FY2026 10-K; AVGO FY2025 10-K.

Networking. Broadcom leads the merchant silicon layer: first to market with the 100Tb Tomahawk 6, Tomahawk 7 at 200Tbps taped out, leadership in every generation of PCI Express switching, and a vertically integrated optical component line of EMLs, VCSELs and CW lasers made in its own Fort Collins and Breinigsville fabs. NVIDIA sells systems rather than chips and is winning at that level: Dell'Oro ranks it number two in AI back-end Ethernet switching in both the first and second quarters of 2026, behind Celestica, with Spectrum-X up 2.6 times year on year. Note the layer confusion before drawing a conclusion: Celestica's number-one position is built on merchant silicon, much of it Broadcom's, so the two are not always competing for the same dollar.

Insight: Broadcom owns the silicon layer and NVIDIA owns the integrated-rack layer, and NVLink scale-up is the one place NVIDIA can lock Broadcom out entirely. Implication: as rack-scale designs displace discrete switch sockets, Broadcom's networking revenue per gigawatt compresses even while its chips keep shipping. KPI: Dell'Oro quarterly AI back-end switch vendor rank; NVIDIA passing Celestica for number one would mean the integration thesis is beating the merchant thesis. Sources: AVGO Q3 FY2026 call; Dell'Oro Group, 3 September 2026 (estimate).

Software and legacy silicon. Broadcom's software cell grew 29% to $8.8bn at 94% gross margin and roughly 84% operating margin on the VMware Cloud Foundation subscription conversion. ARR growth of 15% is the honest underlying rate; the gap to 29% comes from upfront licence recognition on non-terminable contracts, and the fiscal 2026 Q2 10-Q discloses $1,964m of upfront licence revenue reclassified into products in the quarter. Broadcom's legacy silicon is flat at 5% growth. NVIDIA's legacy cell, Graphics, grew 46% because gaming GPUs are cut from the same Blackwell silicon as the data-centre product.

Insight: Broadcom's non-AI ballast is a software annuity carrying real renewal and regulatory risk, after CISPE filed an EU antitrust complaint on 23 March 2026 over the termination of the VMware cloud service provider programme; NVIDIA's ballast is a consumer franchise riding the very cycle it is meant to hedge. Implication: Broadcom's hedge is higher margin but contested, NVIDIA's is high quality but correlated. KPI: VMware ARR growth, and any escalation by the European Commission from complaint to formal proceedings. Sources: AVGO Q3 FY2026 call; AVGO FY2026 Q2 10-Q; CISPE complaint reporting, 23 March 2026.

Price control and route to market

 BroadcomNVIDIA
Channel56% of net revenue through distributors; one distributor is 42% of net revenue, up from 29%; top five end customers approximately 45%, up from 40% (FY2026 Q2 10-Q)Direct to cloud providers, ODMs, OEMs and system integrators; largest direct customer 22% of FY2026 revenue, falling to 16% in FY2027 Q2 (FY2026 10-K; FY2027 Q2 10-Q)
Pricing mechanismProgramme-level co-development contracts with multi-year pricing schedules; remaining performance obligations of $33.3bn at fiscal 2025 year end (FY2025 10-K)List-priced platform; management states executed price increases take effect in fiscal Q1 2028 to recover memory cost (Q2 FY2027 call)
Disclosed price and volume split of growthNDND
Pricing power actually exercisedSemiconductor segment gross margin of approximately 76% in Q3 FY2026 despite rising XPU mix; separately, VMware price increases severe enough to draw an EU antitrust complaintRaising prices into a memory shock while still guiding fiscal 2028 gross margin of 72% to 73%
Insight: NVIDIA sets price unilaterally and has announced an increase to recover memory inflation, while Broadcom's XPU prices are negotiated inside co-development agreements with customers who own the design and are actively dual-sourcing it. Implication: NVIDIA controls net price and Broadcom controls cost to serve, so a memory shock hits Broadcom's margin without the same recovery lever. KPI: Broadcom consolidated gross margin against its own approximately 73% fiscal Q4 2026 guide; a print below 71% without a revenue beat says the XPU price schedule is not absorbing memory inflation. Sources: both companies' latest calls and 10-Q filings.

Supply resilience

 BroadcomNVIDIA
FoundryApproximately 95% of contract-manufactured wafers from TSMC in fiscal 2025, flagged by the company itself as a prioritisation risk (FY2025 10-K risk factors)TSMC and Samsung (FY2026 10-K)
MemoryHBM sourced externally; Samsung memorandum of understanding, July 2026, covering HBM and 2nm foundry, not a firm orderSK hynix, Micron and Samsung all certified for HBM4 on Vera Rubin, June 2026
Own fabricationYes: FBAR filters at Fort Collins, InP and GaAs lasers at Breinigsville and Singapore, both named as sole sourcesNone; CoWoS packaging via TSMC; assembly via Hon Hai, Wistron and Fabrinet
Inventory posture$4.5bn at Q3 FY2026, roughly 3.6% of fiscal 2025 revenue$21.4bn at fiscal 2026 year end and $32bn at Q2 FY2027, plus $95.2bn of purchase and capacity obligations
Disclosed incidentTSMC capacity named as the binding constraint, March 2026; substrate and HBM availability named on the Q3 FY2026 call$4.5bn H20 write-down in fiscal Q1 2026 on loss of export licences
Insight: Broadcom is materially more concentrated at the foundry but carries almost no inventory risk, while NVIDIA is dual-sourced at the foundry and triple-sourced on memory but has $95.2bn of committed spend standing against a forecast. Implication: Broadcom's supply risk is a delivery risk, meaning it cannot get wafers; NVIDIA's is a balance-sheet risk, meaning it has already paid for wafers it may not sell. KPI: Broadcom disclosing a second foundry qualified for XPUs; NVIDIA's purchase-obligation balance falling in a quarter where revenue also falls. Sources: AVGO FY2025 10-K; NVDA FY2026 10-K; NVDA FY2027 Q2 10-Q.

Competitive context

Third-party estimates, each flagged as such. ASIC-based systems were 27.8% of 2026 AI server shipments against 69.7% GPU-based, the highest ASIC share since 2023 (TrendForce, 20 January 2026). Broadcom holds roughly 60% of custom-ASIC design-partner share for 2027 against Marvell at roughly 8%, while Google's TPU share of ASIC programme volumes falls from 64% in 2024 to 52% in 2027 as Meta's MTIA and Microsoft's Maia ramp (Counterpoint, 26 January 2026). In networking, Dell'Oro ranks AI back-end Ethernet switching in the second quarter of 2026 as Celestica first, NVIDIA second, Arista third and Cisco fourth and gaining (3 September 2026). Two competitive events in the window matter more than the share tables: AMD won a six-gigawatt multi-generation GPU commitment from OpenAI on 6 October 2025 with a warrant for up to 160m AMD shares, and press reporting on 20 August 2026 describes Marvell winning Google TPU design work with a warrant reported at up to $12.2bn, with AMD reportedly engaged on a later generation and MediaTek already holding TPU v8.

Read as share-taker or share-donor: in accelerators Broadcom is taking share from merchant GPU in aggregate while donating share inside its own largest programme. NVIDIA is donating aggregate accelerator share while taking networking share. One conflict is unresolved and worth naming: Broadcom management made no acknowledgement of Google multi-sourcing on the 2 September 2026 call, while press reporting from 20 August 2026 describes it in detail. Neither Broadcom nor Alphabet has confirmed it.

Risks by segment

CellThe one risk that does the most damageMore exposedWhy
AI acceleratorsA named customer redesigns to a rival partner or brings the next generation in houseBroadcomSix customers carry 56% of total revenue, one distributor is 42% of net revenue, and Google multi-sourcing is already reported
AI networkingRack-scale integration eliminates the discrete merchant switch socketBroadcomNVLink and Spectrum-X ship inside the rack; Broadcom must win a socket inside someone else's design
Legacy and consumer siliconCycle downturnNVIDIAGraphics rides the same Blackwell supply and the same AI cycle it is meant to diversify against
SoftwareRegulatory or renewal shock to VMware pricingBroadcomCISPE EU antitrust complaint of 23 March 2026 over VCF licensing terms
Whole bookCustomer credit, because both are financing their own demandBoth, differentlyBroadcom provides residual value guarantees inside an Apollo and Blackstone SPV; NVIDIA holds $22.3bn of non-marketable equity in the labs that buy its chips
On cells alone: NVIDIA's engine is larger, faster and spread across four distinct buyer types, while Broadcom's is faster in percentage terms, concentrated in four named programmes, and is the only one of the two carrying a non-correlated annuity underneath it.
One company owns an architecture; the other is very good at building someone else's. That is the whole power map.
Moats
NVIDIA, narrow
Customers
NVIDIA, clear
Suppliers
NVIDIA, narrow
Who sets the terms, lever by lever. Moats reads narrow because Broadcom's software annuity and owned optical fabs are real assets that NVIDIA does not have; Customers reads clear because the two concentrations are moving in opposite directions.

Moats: what rivals cannot copy

Broadcom

Design-partner incumbency. Durability: Medium. The moat is being the fastest and most reliable custom-accelerator partner, not owning the architecture. Management's proof is delivery: fastest time to market for TPUs from definition to production without respins, plus SerDes, chip-to-chip interconnect, HBM and SRAM integration and advanced packaging IP. External corroboration: roughly 60% of custom-ASIC design-partner share for 2027 against Marvell at 8% (Counterpoint, estimate). It is Medium rather than High because the customer owns the architecture and can re-tender it, and by press account has begun to.

Physical-layer integration. Durability: High. Broadcom owns fabs for FBAR filters and for the InP and GaAs lasers behind optical interconnect, and names Fort Collins and Breinigsville as sole sources. This is a years-not-money asset.

Software annuity. Durability: High operationally, Medium legally. $8.8bn a quarter at 94% gross margin with a mission-critical private-cloud installed base and high switching cost, but with a live EU antitrust complaint against its licensing terms.

NVIDIA

Architecture plus CUDA. Durability: High. The moat is that customers write software against the platform and buy a rack that must be taken whole. Proof is behavioural rather than rhetorical: purchase orders for Vera Rubin from every major hyperscaler, AI cloud and system OEM before volume shipment, and revenue opportunity per gigawatt rising from $18bn on Hopper to $25bn on Grace Blackwell to $40bn on Vera Rubin as more of the rack becomes NVIDIA content. A well-funded rival needs years, not money: AMD has held a six-gigawatt OpenAI commitment since October 2025 without dislodging the platform.

System-level vertical integration. Durability: High. GPU, CPU, DPU, NVLink, Ethernet and InfiniBand and software sold as one product. Grace CPU trailing twelve-month revenue exceeded $5bn, and Vera is guided to more than double CPU revenue in fiscal 2028.

Software annuity: ND. No separately reported software revenue. CUDA is the stronger lock-in but produces no revenue line that survives a hardware pause.

Insight: Broadcom's moat is renewed per programme per generation while NVIDIA's is renewed per workload by the software engineers already writing against it. Implication: Broadcom has to win again roughly every eighteen months, and every win is a negotiation with a counterparty that holds the design. KPI: number of Broadcom XPU programmes publicly lost to a rival design partner by end-fiscal-2027, currently zero disclosed; and NVIDIA's realised revenue per gigawatt against the $40bn Vera Rubin figure. Sources: AVGO Q3 FY2026 call and FY2025 10-K; NVDA Q2 FY2027 call; Counterpoint, 26 January 2026 (estimate).

Customers: who controls net price and access

The two concentrations are moving in opposite directions and that is the single most legible fact in this section. Broadcom's largest channel customer, a distributor, went from 29% to 42% of net revenue in a year, and its top five end customers from roughly 40% to 45%. NVIDIA's largest direct customer went from 22% of fiscal 2026 revenue to 16% in fiscal Q2 2027, with the top three at 16%, 15% and 13% across the half, as ACIE broadened the base toward what management expects will be roughly half the data-centre business.

Access quality differs in the same direction. Broadcom's own fiscal 2026 Q2 risk factors state that its top customers, including AI customers, have made greater demands on pricing and contractual terms, seeking to lease custom accelerators or requiring Broadcom to purchase and lease full AI racks, together with alternative financing arrangements, and that such arrangements have imposed and may impose financial obligations including backstops or guarantees. That is a company disclosing, in its own filing, that its buyers are writing the commercial structure. NVIDIA's equivalent disclosure runs the other way: it has been asked to offer financing arrangements to support customer build-outs and states it has not entered into any.

Insight: Broadcom's customer concentration is rising while its customers dictate commercial structure; NVIDIA's is falling while it dictates price. Implication: when demand softens the margin pressure sits on Broadcom, because its buyers are four engineering organisations that own the designs and have alternatives, while NVIDIA's buyers are hundreds of operators queuing for allocated supply. KPI: Broadcom's largest-distributor percentage in each 10-Q, where above 45% is a deepening dependency; NVIDIA's largest direct customer percentage, where a return above 20% would reverse the diversification claim. Sources: AVGO FY2026 Q2 10-Q; NVDA FY2026 10-K and FY2027 Q2 10-Q.

Suppliers: who absorbs shocks

Broadcom sources approximately 95% of its contract-manufactured wafers from TSMC, a concentration it flags itself as a prioritisation risk, and it named TSMC capacity as the binding constraint in March 2026 and substrate and HBM availability on the September 2026 call. Its Samsung arrangement covering HBM and 2nm foundry is a memorandum of understanding, not a firm order. NVIDIA runs TSMC and Samsung at the foundry and has certified all three memory makers, SK hynix, Micron and Samsung, for HBM4 on Vera Rubin. Dual-sourcing coverage reads Low at the foundry and Medium on memory for Broadcom, against Medium and High for NVIDIA.

Pass-through is where the gap becomes financial. NVIDIA is Strong: it announced executed price increases effective fiscal Q1 2028 and still guides fiscal 2028 gross margin of 72% to 73% against what management called extreme pricing conditions in memory. Broadcom is Partial: it guided fiscal Q4 2026 gross margin down to approximately 73% from 78% a year earlier and attributed the decline to the increasing mix of XPUs with their increasing memory content, which is absorbing the shock rather than repricing it.

Insight: NVIDIA is both better sourced and better able to pass costs on, and the memory shock is happening now rather than hypothetically. Implication: in the same input-cost event NVIDIA holds margin by raising price while Broadcom's compresses by mix. KPI: Broadcom's fiscal Q4 2026 gross margin against its own 73% guide, and NVIDIA's fiscal Q4 2027 gross margin against its own 71% to 72% trough guide. Whoever misses their own number is losing the pass-through argument. Sources: AVGO FY2025 10-K risk factors and Q3 FY2026 call; NVDA FY2026 10-K and Q2 FY2027 call.

The price and power triangle: top three cells

CellRoute controlPocket priceContinuityOutcome, share and marginConfirming KPI
AI accelerators into US hyperscalers and AI labsAVGO indirect, distributor at 42% of revenue, into four engineering organisations. NVDA direct into hundreds of buyers plus an ODM channel.AVGO below: management's pitch is that Jalapeño runs OpenAI workloads at half the cost of a GPU. NVDA above, and raising.AVGO constrained by TSMC. NVDA constrained but dual-sourced.AVGO share up, margin down, because mix dilution is disclosed and guided. NVDA share down slightly in units, margin roughly flat because price recovers memory cost.AVGO consolidated gross margin against the 73% Q4 guide
AI networking into the same buyersAVGO sells merchant silicon to ODMs and switch vendors, including to Celestica, which Dell'Oro ranks first in AI back-end Ethernet. NVDA sells the network inside the rack.NVDA above, captured inside a system price the customer cannot line-item.Parity.AVGO share flat in silicon, revenue per gigawatt down. NVDA share up and margin up.Dell'Oro quarterly AI back-end switch vendor rank
Infrastructure software into global enterprise (AVGO) against consumer and workstation graphics (NVDA)AVGO direct enterprise renewal motion at 94% gross margin. NVDA add-in-board partners and OEMs, Graphics operating margin 45.6% in H1 FY2027.AVGO has raised effective prices hard enough to attract an EU antitrust complaint, which is the strongest available external evidence of pricing power exercised.Parity.AVGO share flat, margin up, with a regulatory tail. NVDA share up, margin up, but correlated to the same cycle as its data-centre business.VMware ARR growth; European Commission action

This cell has no true counterpart on the NVIDIA side, which is itself the finding, and it is the one place where the answer runs Broadcom's way.

The tension worth naming: Broadcom grows fastest exactly where it has least pricing power. Its 221% AI growth is priced inside co-development contracts, sold through a distributor that is 42% of its revenue, to customers who own the IP and are re-tendering it. Its real pricing power sits in the software segment, which grows 15% on an ARR basis. The growth map and the power map disagree about Broadcom, and that disagreement is the most useful output of this run.

The causal gap

Who owns the design. Impact: Major. Broadcom's customers own the architecture and specify the chip; Broadcom supplies IP and execution. NVIDIA owns the architecture and the software written against it. For Broadcom to close this it would have to become an architecture owner, which means a decade of ecosystem building it has never attempted. Not closable in eighteen months with money, which is what makes it a real moat difference rather than a lead.

Direction of customer concentration. Impact: Moderate. Broadcom's largest channel customer went from 29% to 42% of revenue in a year and its top five from 40% to 45%, while NVIDIA's largest direct customer fell from 22% to 16%. Broadcom closes this by bringing XPU customers five and six to material volume. It says it has six; revenue is visibly concentrated in four. Closable in two to three years if the programmes land.

Cost pass-through. Impact: Moderate. Broadcom guided gross margin from 78% to approximately 73% and attributed it to XPU memory content; NVIDIA announced price increases effective fiscal Q1 2028 and guides 72% to 73% after a trough. Broadcom closes this only by renegotiating programme pricing schedules, which realistically happens at the next generation rather than inside this one.

NVIDIA holds the stronger power position for five to ten years, and not narrowly: it owns an architecture, its concentration is falling while Broadcom's rises, and it is repricing a memory shock that Broadcom is absorbing.
Strip purchase accounting and equity compensation and the two cost engines are effectively tied, which means cost decides nothing in this duel.

Both companies present costs by function and report in US dollars, so no by-nature reconstruction or currency conversion is required and all five ratios are defensible on both sides. Two mapping notes govern the tables. Broadcom's total cost of revenue includes amortisation of acquisition-related intangible assets of $1,853m, $6,023m and $6,031m in fiscal 2023 to 2025, and its reported selling, general and administrative line excludes the separately presented amortisation and restructuring lines. NVIDIA's acquisition-related intangible amortisation is immaterial and sits in unallocated acquisition-related and other costs, at $527m in fiscal 2026, so its cost of revenue is close to a pure product cost. Fiscal years are offset: Broadcom's ends in early November and NVIDIA's in late January, a gap of roughly twelve weeks, which is inside one quarter. Broadcom fiscal 2023 to 2025 is paired with NVIDIA fiscal 2024 to 2026.

Three years, five ratios, as reported

Percent of sales, 3-year averageBroadcomNVIDIAGapWhat drives it
COGS33.427.16.3 to NVDABroadcom's cost of revenue carries VMware purchase-accounting amortisation
R&D16.710.95.8 to NVDABroadcom funds many product lines and carries heavy equity comp; NVIDIA amortises one architecture over 3.5 times the revenue
SG&A6.93.13.8 to NVDABroadcom carries an enterprise-software sales and renewal organisation; NVIDIA sells direct to a handful of accounts
Gross margin66.672.96.3 to NVDASame purchase-accounting cause, inverted
EBIT margin37.159.021.9 to NVDAThe sum of the above; see the adjusted table below before reading anything into it
Broadcom NVIDIA 33.427.1 COGS 16.710.9 R&D 6.93.1 SG&A 66.672.9 Gross margin 37.159.0 EBIT margin Percent of revenue, three-year averages, as reported. Broadcom FY2023-25, NVIDIA FY2024-26.
Broadcom: 10-K for fiscal 2025, filed 18 December 2025, consolidated statements of operations. NVIDIA: 10-K for fiscal 2026, filed 25 February 2026, consolidated statements of income. All five ratios are computed from as-reported lines with no adjustment; the adjustments that matter are set out below the chart.

Per year, as reported

 COGS %R&D %SG&A %Gross margin %EBIT margin %
Broadcom FY202331.114.74.468.945.2
Broadcom FY202437.018.19.663.026.1
Broadcom FY202532.217.26.667.839.9
NVIDIA FY202427.314.24.472.754.1
NVIDIA FY202525.09.92.775.062.4
NVIDIA FY202628.98.62.171.160.4

Broadcom fiscal 2024 is distorted by the first full year of VMware purchase accounting; NVIDIA fiscal 2026 carries a $4.5bn H20 export-control charge in cost of revenue, worth roughly 2.1 points of gross margin.

The same ratios, honestly reconciled

Percent of sales, 3-year averageBroadcomNVIDIAGap
Gross margin, as reported66.672.96.3 to NVDA
Gross margin, excluding acquisition-intangible amortisation75.372.92.4 to AVGO
EBIT margin, as reported37.159.021.9 to NVDA
EBIT margin, excluding acquisition-intangible amortisation50.358.88.5 to NVDA
EBIT margin, excluding amortisation and stock compensation60.063.13.1 to NVDA
Memo: stock compensation9.74.15.6 higher at AVGO
Memo: acquisition-intangible amortisation13.20.213.0 higher at AVGO

Amortisation added back from both cost of revenue and operating expenses: Broadcom $3,247m, $9,267m and $8,062m for fiscal 2023 to 2025 per the 10-K segment note; NVIDIA's equivalent is immaterial. Stock compensation from the cash-flow statements: Broadcom $2,171m, $5,741m and $7,568m; NVIDIA $3,549m, $4,737m and $6,386m. Both are real costs to shareholders. The exhibit does not argue they should be ignored; it argues that they are differences in how the two businesses were assembled and paid for rather than differences in how efficiently they run.

The latest quarter, like for like

 Broadcom Q3 FY2026, quarter to 2 Aug 2026NVIDIA Q2 FY2027, quarter to 26 Jul 2026
Revenue$29,591m, up 86%$96,221m, up 106%
Gross margin69.1% GAAP, 75% non-GAAP75.0%, GAAP equals non-GAAP
Operating margin53.9% GAAP, 67.9% non-GAAP66.2% GAAP
Next-quarter gross margin guideapproximately 73%, down from 78% a year earlier74% plus or minus 50bp, trough of 71% to 72% expected in Q4
Insight: on a like-for-like non-GAAP basis the two now run within roughly two points of each other on both gross and operating margin, which confirms the three-year adjusted tables rather than contradicting them. Implication: the reported 21.9-point EBIT gap is not a live operating gap and should not carry a verdict. KPI: whether Broadcom's non-GAAP operating margin stays above 65% as XPU mix rises past 60% of revenue. Sources: AVGO Q3 FY2026 call and Form 10-Q for the quarter ended 2 August 2026; NVDA Q2 FY2027 call and 10-Q.

Capital intensity, where they genuinely differ

 Broadcom FY2025NVIDIA FY2026
Property, plant and equipment, net$2,530m, 4.0% of revenue$10,383m, 4.8% of revenue
Capital expenditure$623m, 1.0% of revenue$6,042m including intangibles, 2.8% of revenue
Inventory$2,270m, 3.6% of revenue$21,403m, 9.9% of revenue
Operating cash flow$27,537m, 43.1% of revenue$102,718m, 47.6% of revenue
Committed forward purchasesRemaining performance obligations $33.3bn (revenue side)Inventory purchase and long-term supply and capacity obligations $95.2bn (cost side)
Insight: NVIDIA carries 2.7 times Broadcom's inventory as a share of revenue and $95.2bn of purchase and capacity obligations, because it sells full rack-scale systems and must pre-buy memory and packaging capacity, while Broadcom's XPU model leaves more of that working capital with the customer and the ODM. Implication: in a demand pause NVIDIA takes the write-down first and larger, as it already did with $4.5bn on H20 and $7.2bn of total inventory provisions in fiscal 2026, while Broadcom's downside arrives more slowly as a thinner book. KPI: NVIDIA inventory days and the purchase-obligation balance in each 10-Q; a second provision above $3bn without a matching revenue beat is the tell. Sources: AVGO FY2025 10-K; NVDA FY2026 10-K.

The structural gap

The most persistent difference across all three years is not gross margin and not EBIT margin, both of which move once you adjust them. It is operating expense intensity: Broadcom spends 16.7% of revenue on research and development and 6.9% on selling, general and administrative against NVIDIA's 10.9% and 3.1%, and the gap is present in every one of the three years in both lines. The mechanism comes straight from Step 1. Broadcom funds five semiconductor end markets plus an enterprise software portfolio, each with its own engineering roadmap and its own renewal sales organisation, and it pays a materially larger share of that cost in equity, at 9.7% of revenue against 4.1%. NVIDIA funds one architecture and sells it to a few hundred accounts, so every incremental dollar of revenue meets an expense base that barely moves.

Does this confirm or contradict the power map? It confirms it, but not in the way the reported numbers suggest. The company with the stronger pricing power should show it in gross margin, and once purchase accounting is removed Broadcom's gross margin is actually the higher of the two, at 75.3% against 72.9%. That is not a contradiction: Broadcom's product-level economics are genuinely excellent, helped by a software segment at 94% gross margin. What Broadcom does not have is NVIDIA's operating leverage, and what it is now losing is the direction of travel, guiding gross margin from 78% to 73% while NVIDIA guides a shallower trough and a recovery funded by price increases it can actually impose. The cost engines are tied; the pricing engines are not. That is why this duel is decided on the power lens rather than on the cost lens, and it is why a reader who anchors on the headline 37% against 59% operating margin has drawn the right conclusion from the wrong evidence.

Neither company runs a structurally leaner operation than the other. The 21.9-point reported EBIT gap is purchase accounting plus equity compensation, and whoever wins this duel does not win it on cost.

What would flip the call

The KPI pack: 12 to 24 months

MetricThresholdBy whenIf it hits, it favoursWhere published
Broadcom consolidated gross marginAt or above the guided 73%Fiscal Q4 2026 result, around December 2026Broadcom: XPU pricing is absorbing memory inflationAVGO earnings release and 10-K
NVIDIA gross margin at the guided troughAt or above 71%Fiscal Q4 2027 result, around February 2027NVIDIA: pass-through works. Below 71% is flip condition three firingNVDA earnings release and 10-K
Broadcom largest-distributor share of net revenueAt or below 45%Each 10-Q through fiscal 2027Broadcom: concentration stabilising. Above 45% favours NVIDIAAVGO 10-Q, MD&A net revenue discussion
Disclosed loss of a Broadcom XPU programme to a rival design partnerZeroBy end of fiscal 2027, November 2027Broadcom: design-partner moat intact. Any disclosed loss favours NVIDIAAVGO earnings calls; customer disclosure
NVIDIA ACIE share of data-centre revenueAt or above 40%Each quarter through fiscal 2028NVIDIA: diversification away from hyperscalers is realNVDA earnings call CFO commentary
Where to spend your time
Spend the deep-dive hours on NVIDIA first. It is the stronger business on every lens, and the research compounds: revenue per gigawatt, the ACIE mix and the purchase-obligation ledger tell you most of what matters about the entire AI capital-expenditure cycle, Broadcom included. Then give Broadcom exactly one day on one question. Does Google multi-sourcing its TPU design work to Marvell, AMD and MediaTek reach the fiscal 2028 $230bn number, and if so by how much. That question is answerable from Alphabet's own disclosure and Broadcom's next two quarters, and until it is answered nothing else in the Broadcom file can be sized.

Open questions the sources could not answer